17 questions to ask when using images
We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials. Using unchanged stock...
View ArticleTrusting the process and your marketing professional
The other day, one of my very favourite clients and I had a disagreement. It was over making necessary changes to her branding. Whenever we’d discussed it in the past, she’d – how do I put this...
View ArticleMarketing, digital & PR agencies – a lesson in what you’re really buying
A couple of weeks ago, one of my clients asked me to help her get her web development agency to move forward and fix a couple of problems that we’d been discussing with them. Originally when I brought...
View ArticleEven marketers have issues blogging
Hello my name is Kristin and I’m a serial offender! I’m a marketer who should know better. My blogs have been a little few and far between recently because, well, I’ve been busy – writing other...
View ArticleNetworking that builds new business
Now BNI* gets a bit of a tough wrap. Yes, it’s a bit old school – some might even say ‘blokey’. Yes, it’s pretty formal and you have to play by their rules. Yes, it requires a serious time commitment....
View Article5 key ingredients for business networking success
AKA – the secret sauce recipe for networking Last week I wrote about the kind of networking that builds new business. Often I hear business owners complain that business isn’t as good as they would...
View ArticleHostage negotiation 101
Translating those tips for better business Just to be clear, I’m not suggesting that your average client is anything like a terrorist. Having said that maybe that’s what it felt like the last time you...
View ArticleHow to build a business of awesome clients
I love my clients – said it before and I’ll say it again. I love my clients – each and every one of them. They’re all quite different as people and sure each of them has their quirks (I love that by...
View ArticleMore about blogging for business – why do it?
Today I’m speaking at Sydney Business Month on blogging and d’oh – I realised I hadn’t blogged in while. Or rather let me clarify – I haven’t written my own blog for a while. I’ve written blogs on GST,...
View Article2013 marketing predictions debunked
I’m just reading through Hubspot’s 2013 marketing predictions. I got to number two – Inbound marketing grows enterprise wide and had to write this. This is NOT a prediction. It is something that smart...
View ArticleYour brand reputation – it’s more than you think
So many people think that their brand is their logo and hence their brand reputation relies on it. And yes, they’re right – that’s part of it – but it’s just a part and a very small part at that. Your...
View ArticleMarketing as art? Not so far from the truth
According to the latest book by Seth Godin, The Icarus Deception, it’s time to embrace your inner artist as a business owner (or marketing consultant). Why? Because apparently the world has changed and...
View ArticleThe truth about running a business
I’m just over halfway through a business coaching program designed to push my business to greater heights. First came the initial period of challenge where my somewhat haphazard book-keeping got...
View ArticleNew business secrets to increase revenue
So the carbon tax was in the news again yesterday – this time because it’s likely not to be the huge cost (revenue earner) business (government) thought it might be. But the sad truth is that...
View ArticlePutting the WIIFM principle to work in your business
Last blog we talked about building your bottom-line by focusing on new business. Today I wanted to talk about the best, no, actually that should be the only, way to do that. Using the WIIFM principle....
View ArticleThe business owner myth of failing in business
The other day I was talking to a potential new client who was really keen to work with us. But then they sent me an email outlining why our project would have to wait. I was miffed right? Actually...
View ArticleAre you ‘should-ing’ over your business life
Being a business owner is a little like being a mother and it’s judged just as harshly. Every mother (and yes, I speak from experience), at some point thinks she’s just not up to snuff – not as good as...
View ArticleHave you bought into the myth of online marketing?
A little while ago, I had a discussion with a business owner about the fact that his website wasn’t living up to his expectation – he was looking for a new web agency. However as he talked it became...
View ArticleYour personal online brand – how to build and manage your online reputation
Last week I had the great privilege of speaking at the first FIFI (Females in Finance Inc) lunch. There were 45-50 women in the room (and one token male) to learn about your personal online brand....
View ArticleHow can you open other’s eyes with brilliant marketing ideas
Today I received a receipt in the mail (yes, the real mail) containing brilliant marketing ideas. It was from The Fred Hollows Foundation for a small donation I made before the end of the financial...
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